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Research you delegate, not software you operate.
Brand, marketing and insight leaders use Arlo to scope, run and analyse consumer research in order to make better decisions.
Rather than waiting, we're now decision-ready in days.
Estée Lauder Insights team
Built for people with decisions to make.
What is Arlo?
Brand and marketing leaders use Arlo when they need rigorous customer evidence but do not have the time or specialist expertise to run research themselves.
Who is Arlo for?
Insights teams use Arlo to extend their capacity, with their standards, methods and guardrails built in.
Give Arlo a question,
it brings back the answer.
Brief Arlo like a colleague
Send Arlo the business question, deadline and whatever context you have—in Slack, email or the web.
Arlo stays on the job
Arlo recruits participants, runs fieldwork and localises guides where needed. It builds an analysis plan and interprets the evidence.
Get a recommendation, not dashboards
Arlo returns a clear recommendation in your preferred format. Ask follow-ups, interrogate the findings, and its knowledge compounds.
Built for every
type of question
Why choose Arlo?
Judgment, not generation
Arlo does not simply turn instructions into a study. It challenges the brief, identifies what evidence is missing and recommends the appropriate approach.
Ownership, not workflow
Arlo manages the work from the initial question through fieldwork and analysis. The user is not required to operate each stage.
Initiative, not dashboards
Arlo monitors progress, identifies problems and contacts the user with a recommended resolution before they become delays.
Accountability, not outputs
Arlo returns a recommended action, its confidence, the limitations and the evidence—not merely charts, themes or a presentation.
Arlo vs. the alternatives
I was really impressed by how Arlo handled the entire research process. The AI moderator interacted naturally with panellists, asking insightful follow-up questions and clarifying details. It covered each topic thoroughly before moving on and seamlessly referenced previous comments.
Estée Lauder deployed Arlo as an agent inside its insight team. Rather than briefing an agency and waiting, the team now designs and runs its own studies — synthesising fragrance preferences across markets — and gets a comparable, decision-ready read back in days. The output flows straight into the team's own reporting, so findings reach the people making product and marketing calls without a round of repackaging.
Arlo did more than provide valuable insights into customer preferences, it also greatly improved our research practice. The AI, in-depth analysis has empowered us to make rapid, data-driven decisions, ensuring we stay ahead in customer satisfaction and innovation.
