Today, we’re launching Quant surveys in Arlo. Arlo users can now run full-fat quantitative surveys in Arlo to answer questions about specific topics, audiences or creative.
Based on the business question, Arlo writes expert surveys by choosing the appropriate question types, survey length and questionnaire content to answer the question. There are no length restrictions – Arlo simply composes a questionnaire which answers the research questions best, given the research objectives.
Until now, Arlo was only capable of running AI-moderated interviews. Now, leveraging our own proprietary quantitative data collection engine, Arlo can run quantitative surveys in 100 markets across the world, automatically localising, adapting, and running the survey in the appropriate language.
One agentic system: more research questions answered
Most AI research software is split by method. One product for interviews, another for surveys, another for analysis. Arlo runs both qualitative and quantitative research within a single system, so the same agent that scopes your research question decides whether it needs depth, quantitative scale, or both – and executes the downstream study accordingly.
This release is as much about the judgement Arlo can access, as about the methodological breadth. Give Arlo a business objective, and it will recommend the best method given the constraints: whether research objectives, timelines or budgets. With this judgement foundation in place, we will be able to extend into more data types and methods on this foundation.
Here are a few examples of business questions Arlo can now answer:
- Which of these three concepts should we take to market? Arlo fields a quantitative test across your target audience, scoring each concept on purchase intent, differentiation and fit, and gives you a clear recommendation.
- How big is this audience, and what do they actually want? Arlo defines the audience using the right demographic or attitudinal dimensions, then fields a representative survey to a national population to identify the size of this audience.
- Will this ad land before we spend on media? Arlo tests the creative against your target audience at the scale needed for a confident read, then surfaces the specific lines or moments driving the score.
Available now
Quant is available within Arlo now. Please log into the platform here.
